Interview Approaches and Tips

May 31, 2023

This is for founders who:

✅ Want to practice interviews

✅ Want validate their startup in 1 month

✅ Actually willing to implement a new approach

The 2 kinds of interviews you’ll encounter

  1. WTP: You are collecting problems and Willingness To Pay. This will let you will pick the most best ones to test an offer.
  2. Conversions: You have an offer in mind, and you’re trying to sell it. You want to hit conversions of 30-50% for your persona.

GOAL: You want to make a profitable startup, so you collect the WTP of different problems

Step 1. Ask to do needfinding interview

Hey Sarah, i wanted to do a needfinding interview with you. My startup died. I’m pivoting and I need your help, would take max 30m. No worries if you are busy.

Step 2. Extract Painpoint, Cost, and WTP


❓What are your goals and challenges?

❓What is your biggest challenge?

❓What are you doing today to solve it?

❓Where could you use more support?


❓How much does it cost you to solve it? IN time, in money?


❓If you could wave a magic wand, how much would you pay to solve it?

❓Is this something u would pay for to solve? No worries if not

Step 3. Profit off people’s pain

Hey Bob, i was wondering if we can chat for 15. I was thinking about your sales problem, and was wondering if I can get your feedback on something. I wonder if this would help. No worries if you are busy.


You want to achieve a 20-50% close rate with your persona

Step 1. Present sexy offer

Building Founders Cafe - the most intimate Founders community. One founder (YC) just raised $1m. Another female solo founder raised $1.4m. Another college dropout raised $3m.

If you're looking to fundraise, please go to

Step 2. Convert them on call

  • I saw that you’re working on [ XYZ ]. What brings you here today?
  • What are your current goals / challenges?
  • Where are you at today?
  • What have you been trying to reach those goals?
  • Where could you use more support?
  • How is this impacting you?
  • Sounds like your problem is [XYZ XYZ]. Is that right?
  • So what I do is I [Offer]. What I can do you for is [XYZ]. Would that help?
  • Cost is $XYZ. Would that be okay?
  • Great, want to onboard now? If not, we can we schedule another time

Here’s a script that you can use as your guide :D

Full Script:

Step 3. Profit!.

Once you consistently hit your conversion rates (30-50%) with your target persona…

You can hand it off to someone else !

Biggest tip: Make ppl feel heard

If you actively listen to others, they will…

🌟Listen to you

🌟Trust you more

🌟Pay you more

🌟Spill more tea

Active listen = Paraphrase + Ask open question


THEM: “I prepped for my vc meeting until 4am last night”

YOU: “Sounds like fundraising has been stressful. What's been going on?”

I hope this approach will help you! Let me know if you have any approaches that you do or how can we overcome this fear of interviewing people XD

-Best of luck from

Maddie Wang founders of founders cafe solo founder
Maddie Wang
Gay / Solo-Founder / Stanford Dropout

I'm building Founders Cafe because as a solo founder, it can be very isolating. Last year, I lost 4 co-founders and a best friend on a previous startup.

Previously built a Minecraft Server ($61k), Amazon Store ($120k), and Queer Chart, where I met my girlfriend & close friends.

If you're interested in joining the Founders Cafe, let's talk and if it's a good fit, down to invite you!

Contact us at
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